Objective Campaign :
During the festive season, Bru made the streets sparkle with its fairy-tale out-of-home campaign.
Media Characteristics :
Bru has illuminated the four corners of Belgium on the large format More O'Ferrall billboards, while 2 36m² billboards (Brussels and Antwerp) have been equipped with a giant glittering 2D bottle. In Brussels, the public has also been immersed in the magic of the festivities in the branded Louise zone in the brand's colours and on the 4 I-CONIC screens (Delta, Van Praet, De Brouckère and Charles Quint).
Reason best Practice :
Charlotte Giroud, Marketing Manager BRU Benelux: "We are really playing it up with Bru on the Christmas table, and the festive and sparkling element of the stars around the bottle. The cut-outs and play of light enhance the appeal of the campaign and give the passer-by a little moment of magic and light. »
A clever blend of DOOH and OOH for a timeless festive message.