Objective Campaign :
After 12 weeks of lockdown, we could finally be re-united with our loved ones. The objective of the #FirstHugs campaign was to capture these very moving moments in photographic series by Canon.
Media Characteristics :
The images were made by Belgian photographer and Canon ambassador Lieve Blancquaert. She captured - in a safe environment - the first hugs between loved ones of all kind.
And the result speaks for itself: emotional snapshots were shown on the 4 giant I-CONIC screens in Brussels (Delta, Van Praet, De Brouckère and Charles V).
Reason best Practice :
A powerful and inspiring campaign that calls on our emotions and that makes perfect use of the context and the OOH medium to share moving moments, as we could progressively go out again.