Objective Campaign :
Ensure the reputation and promotion of the Smurf Experience, which took place on the Heyzel site, an immersion in the world of the Smurfs which ended on January 2019 and started in June 2018.
Media Characteristics :
Apart from the traditional OOH media such as paper and digital 2m2, special attention has been given to the visibility on the Heyzel site in the very close proximity to Brussels Expo and also during the Brussels Motor Show. Using the following media: Atomium stickering, a giant cube, large format advertising on the face of the exhibition hall and on the parking of MediaExpo.
Reason best Practice :
The strategic choice of such a variety of media and creativity in site selection such as the Atomium combined with the promotion simultaneously with the 2019 Motor Show contributed directly to the record attendance of 240,000 visitors.