Objective Campaign :
Google chose to add out of home transport media to their mediamixto reach the people on the go (airport / metro). In these two universes, people are moving but they are also waiting in a captive environment which is also conducive to the widespread use of mobile devices.
Media Characteristics :
Digital iVisionscreens in the metro (33% sot)
All digital screens at Brussels Airport (33% sot)
Reason best Practice :
A long term campaign (6 weeks) with a great SOT (33,33%) to ensure a lot of visibility and contacts.