Objective Campaign :
Launch of the new Mate 20 Pro, end of year.
Media Characteristics :
Branded zone Louise – City Play
Wrapped Bus Shelter Antwerpen
I-conic De Brouckère, Van Praet, Delta
Temporary screens Groenplaats Antwerp and Place Stéphanie
Reason best Practice :
Perfect cross formats translation combining paper and digital formats, monumental and classical outdoor. For the launch of the Mate 20 Pro , Huawei combined impact, strategic placements and premium positions for a powerful proposition with high added value in line with product proposition.