Objective Campaign :
Orange offers its existing and new clients the opportunity to buy a Google smart home automation. This campaign was about promoting this action and illustrating the functionalities of Google Nest.
Media Characteristics :
-Elevator Walls XL with integrated real-time screen at Antwerp-Central station
-2m² Digital National Network
Reason best Practice :
Alongside its clever use of contextual data, another reason this campaign works is that it taps into the consumer’s real-time emotional needs and desires. This is an example how realtime (digital) can perfectly enhance out-of-the box OOH experiences.