Objective Campaign :
Clear Channel Belgium has decided to take exceptional and temporary measures to protect its employees and workers, and thus contribute jointly to slowing down the spread of the virus.
Media Characteristics :
The #staysafe campaign was displayed on all OOH and DOOH media throughout Belgium during the lockdown. During this period, Clear Channel also made its digital media available to cities and municipalities for the diffusion of information about Covid-19.
Reason best Practice :
A strong and clear message, that illustrates the power of the OOH medium, not only as a platform for brands, but also as a platform for good. Here displaying a message of support and the information about the info covid website. The campaign got a huge press coverage and served as illustration for many press articles and news reports.