Objective Campaign :
This summer, Love Beauty & Planet distinguished itself by displaying its commitment to beauty and the planet on a 600m² banner in the heart of Antwerp while keeping a positive impact on the planet.
Media Characteristics :
The brand had opted for a huge banner equipped with theBreath®, the revolutionary technological innovation at the service of the environment, provided by Urban Media and Clear Channel. Made from an innovative material, theBreath® works like a giant air filter in the heart of the city. In one month, the tarpaulin has made it possible to significantly improve air quality by absorbing the equivalent of the polluting emissions of thousands of cars. And that's not all! Love Beauty & Planet has recycled the giant banner by transforming it into trendy bags. These are distributed through activation at points of sale, on social networks and through brand ambassadors.
Reason best Practice :
By giving a second life to the banner, the brand remains in line with its primary objective: the positive impact on beauty and the planet.
The entire activation process is circular : the banner has been transformed into 300 bags, which in turn have been distributed through online and in-store activations, thus reaching the end consumer. From banner filtering polluting emissions to recycled bags: the Love Beauty & Planet campaign is part of a sustainable approach in line with the brand's commitments. The loop is closed!