Objective Campaign :
• Create an event at the Belgian coast to support the launch of ID.4 of Volkswagen.
• Give an extra boost of visibility to the campaign and create a buzz.
Media Characteristics :
• Kinetic deployed a super banner of 110 m² in one of the busiest ‘place-to-be’ of the Belgian coast, not far from Knokke.
• The banner created from recycled materials was initially pre-designed into a draft that the artist Larsen Bervoets complete with his particular talent.
• The banner was finally cut out and some parts were dedicated by the artist and given to those who participated to a specific contest.
Reason best Practice :
• Large visibility boosting the awareness of a specific launched car.
• Design is the best keyword to illustrate this case: car design, banner design with the intervention of a well-known artist and… designer.
• Sustainability is also an excellent word related to this case: a banner made of recycled material, a second life of this banner with specific cut outs (20) that soon became pieces of art…