Objective Campaign :
In the run-up to the Brussels Motor Show, BMW was looking for a unique way to show their 'sheer driving pleasure' to the general public.
By creating the first 3D animation screen of this size in Belgium with an animation of the electric BMW i4, all heads were turned in Antwerp Central station. An amazing teaser for what is to come at the Brussels Motor Show.
Media Characteristics :
Antwerp Central station is transformed into a real 3D animation stage for a fortnight for 2 weeks long. BMW and Clear Channel have installed a two-sided LED screen of no less than 100 square meters in the station hall, which turns into a 3D animation of the electric BMW i4.
Reason best Practice :
It is the first time a 3D screen of this size is being used in Belgium. Immediately a great first for Belgian market leader BMW at the start of the Brussels Motor Show, and a nice teaser for those descending from Antwerp by train to the Motor Show.
Antwerp-Central station – on average 1.000.000 travellers per fortnight