Objective Campaign :
Stimulate people to subscribe to Disney+ during the holiday period.
Broad audience : Families with or without kids, young people.
Media Characteristics :
3 mega banners in the shopping area of Brussels/Muntplein and Meir/Stadsfeestzaal and Groenplaats Antwerp.
Activation inside the Stadsfeestzaal in Antwerp, with possibility to make a picture & receive a card with best wishes.
Reason best Practice :
Combination of awareness at the right place on the right moment i.e. X-mas shopping and to create brand experience with a free activation within a branded zone to deliver the brand message.