Objective Campaign :
Promote the new electric MINI
Media Characteristics :
Massive coverage & hyper impactful format
Eye-catching and panoramic billboards
Reaches the 18-54 active population
Which is the exact target of this brand
Highest coverage in 5 main centers
Reason best Practice :
The electric station which is in front of billboard catches the attention. Creative potential makes sure that attention will be caught and engagement with customers will increase.
High memory level
Two electrical charging stations were installed in front of the two famous pannels of Clear Channel, Bd General Jacques.
The budget for the extra activation was rather limited and we would like to show that you don’t need a high budget to go out of the box.
It is eye catching and you generate extra attention to your campaign.