Objective Campaign :
Cristal wanted to showcase their iconic bottle and can in a new, refreshing, creative and innovative way.

Media Characteristics :
The iconic Cristal bottle and can came to life in a striking display of color and special effects, executed by Urban Media's creative team using cutting-edge techniques.
The astonishing installation, with Cristal lager in a brand-new format, surprised travelers and passers-by at Brussels-Central station and continued its journey to Liège-Guillemins station afterwards.

Reason best Practice :
This innovative advertising campaign transforms the traditional advertising experience into an engaging and interactive experience through a unique holographic creation, presented in a cube specially designed for the occasion.