Objective Campaign :
Announce the release of new succes Serie « Lupin », starring Omar Sy.
Media Characteristics :
1 Mega Banner, Brussels Centrum (The Mint) including a realistic 3D replica of Assane Diop (Omar Sy).
Reason best Practice :
-Excellence in 3D realization
-Use of celebrity cares for additional attention
-Massively shared on social networks (Insta, X, TikTok,…)
-Demonstrating the OOH ability to be shared online
-Smart investment / ROAS