Nestlé wanted to create an impactful campaign with the focus on fighting litter with the first ever outdoor campaign that uses 100% recycled paper.
Far too much waste does not find its way to the trash can in Belgium. Perrier, Vittel, KitKat and Lion: four iconic Nestlé brands are committed to fighting this phenomenon through a unique national awareness campaign. An approach that demonstrates Nestlé’s desire to act to reduce its environmental impact in each of its activities.
