Objective Campaign :
Launch of the new women's fragrance FAME by Paco Rabanne
Media Characteristics :
Using a Brand zone in direct proximity of one of the most crowded shopping zone of the country with digital screens, a special 3D build to attract consumers to the activation sampling action supported by “Moving billboards” full wrap trams
Reason best Practice :
A complete Activation campaign with a mix of what out-of-the-box ooh can provide to brands (brand zone fully wrapped tram shelter, combined with digital ooh screens, sampling, special build and a full wrap tram.
A beautiful example of transversality around the main attraction (the brand zone).
The campaign is unmissable if you are about the brand zone Louise.