Objective Campaign :
Product launch campaign of the new GALAXY Z FLIP 4 SAMSUNG’s Smartphone
Media Characteristics :
Innovate building and transformation of 5 bus shelters benches by placing “real” smartphone on it that can be opened by passersby’s
Innovate campaign was supported by digital campaign in street & malls
Reason best Practice :
A great campaign that is flipping creative !
A Real experiential campaign which encouraged customers to use a replica of the product in an unexpected environment
This campaign has also putted a big spotlight on Belgium advertising know-how all around the world thanks to SoMe publications.