Objective Campaign :
to make Belgians aware of the mission of SOS Children's Villages
to show that in Belgium too, a significant number of children suffer from poor living conditions,
to raise funds for the association by inviting donations, in particular by means of the QR code displayed in the campaign
Media Characteristics :
A strictly DOOH campaign with 205 screens :
- Digital Street
- Digital Billboards
- Digital Retail
- Digital Malls
Reason best Practice :
This is a perfect example of an OOH digital campaign. Indeed this campaign follows all the best practices of the media but in addition uses the technologies available (ooh planner, creative heatmap, icheck, gaze sequence) to be able to optimize the creation and therefore the impact of the camapign.
It’s a wonderful showcase for our Digital media!
On the other hand, as a media of public utility, giving visibility to non-profit organizations such as SOS children's village, it is essential to increase awareness and thus be able to actively participate in making things happen.