Objective Campaign :
Urban Media, a leader in creative out-of-home advertising campaigns, has created a unique advertising campaign for Disney following the highly anticipated premiere of the new film Indiana Jones and the Dial of Destiny.
As part of this campaign, The Walt Disney Company called on Urban Media to bring the cinema directly to travelers and the public at Antwerp-Central Station, creating an extraordinary cinema experience.
Media Characteristics :
Thanks to the cutting-edge technology of the Led Wall XL screen, equipped with a Sound Shower, spectators were able to discover the first captivating images from the famous Indiana Jones saga, while enjoying a comprehensive acoustic experience that rivals cinema quality .
To make the experience even more immersive, the audience was treated to popcorn by hostesses and promo boys from Kinepolis, present in the station. At the same time, the exclusive images were also broadcast on Billboards Live at Ghent Station, Brussels South and Brussels Central, so that a wider audience could enjoy this total experience and prepare for the arrival of this new opus.
Reason best Practice :
This authentic cinematic experience allowed audiences to fully immerse themselves in the world of Indiana Jones and experience the palpable excitement of the adventure that awaits them in the new film.
A smart way to reach out to Gen-Z and convince them to view the movie in theatres.