Objective Campaign :
• Set up a programmatic DOOH localized around the KFC restaurants,
• Dynamize the message delivery through static images and video contents on screens.
Media Characteristics :
• Campaign took place during the month of July 2021.
• Kinetic deployed a national campaign while optimizing a specific focus on Wijnegem, Liège & Antwerp via specific DOOH partners
Reason best Practice :
A perfect monitoring & optimization of the campaign performances allowing to increase visibility (impressions):
• during specific timeslots (apero time, lunch time)
• during specific days of the week (week-end and Wednesdays)
• Adsquare data based targeting on fast food-lovers (in a radius around KFC locations)
• Google data based targeting, high visitation hours of competitors