Objective Campaign :
• Address the Lampiris clients in a personalized way to thank them to have used green energy.
• Show recognition to Lampiris users as they largely contributed to phenomenal CO2 savings in 2020.
Media Characteristics :
• A large mix of different OOH touchpoints including 36m², 20m², bus backs, etc with personalized messages addressed by province and/or by town.
• The characters showed were real Lampiris clients making the message even more tangible.
Reason best Practice :
• The challenge of using OOH as a real mass-media while narrowing down each message at province or town level was a real challenge that has been reached successfully.
• The medium and the message became one.