Objective Campaign :
Introducing the new Stan Smith shoe, with an emphasis on the recycled material of which the shoe is (also) made.
Generate awareness and impact.
Media Characteristics :
2 megaposters with a surface of 503m² and 87m².
In addition, the campaign was also shown at 4 digital screens in shopping streets (40m², 20m², 45m² and 20m²).
Reason best Practice :
Besides the fact that this was a great campaign, this was especially a very cool use of OOH.
Painting the mega poster in Antwerp by artists, recycling the mega posters into shopping bags.
With extra support for the 4 large digital screens in the shopping streets.