Objective Campaign :
Promote 2 new models to a specific key audience through accurate targeting on DOOH.
Media Characteristics :
A selection of 67 & 43 digital street screens proposed with the help of the OOH PLANNER.
Reason best Practice :
The OOH PLANNER frames selections & allows a real targeting of a specific target in OOH. This reinforces the impact of a campaign on its core target.