Objective Campaign :
Chanel wanted to celebrate the magic of the holiday season for Chanel No 5 L'Eau starring Lily-Rose Depp.
Media Characteristics :
The magic has been through the country with the national MOF 36m² network with a special highlight on Blvd General Jacques, putting the snowball into a 2D shape with various parts of the creative lit up. Furthermore, the spot of the campaign has been played on our City Play network of digital screens.
Reason best Practice :
With this campaign, CHANEL has brought the spirit of an ideal and enchanting world to the streets, the perfect setting in which to celebrate one of the most beautiful and festive times of the year