Objective Campaign :
Announce the reopening of the terraces (May 8, 2021) with an official digital countdown branded Lipton.
Media Characteristics :
700 screens across the entire territory spread over the 5 following universes : Digital Brussels, Digital Liege, Digital Malls, Digital Metro, Digital Carrefour.
Reason best Practice :
Take advantage of the reopening of the terraces to highlight its brand through a large-scale OOH campaign while adding a little something that is the countdown everyone is waiting for. The special thing about the campaign is that the message will change as the days go by.