Objective Campaign :
Disney wanted to communicate creatively on The launch of the Star Wars: The Rise of Skywalker.
Media Characteristics :
The iconic and very recognizable luminous swords have been placed in 2 panels in the very centre of Brussels, in the Louise Branded Zone, while the teaser of the film was playing on the digital screens of the bus shelter. Besides, the teaser was also visible on the giant screen in Antwerpen on the Groenplaats.
Reason best Practice :
A simple, yet very impactful creative concept, combined with the digital dimension for an efficient campaign.