Objective Campaign :
This winter, Clear Channel is joining forces with the Survivinginbrussels.be platform and is making its digital screens available to guide people in precarious situations. The web-app Survivinginbrussels.be was created with the aim of providing real-time information to people in precarious situations, social workers, but also, of course, citizens wishing to help in the Brussels Region. Showers, housing, legal or administrative assistance, medical support, training - the platform provides an answer to 24 needs thanks to the collaboration of more than 100 associations.
Media Characteristics :
This information have been broadcast on 98 Clear Channel digital screens, in the wake of the Brussels Regional Winter Plan, from Monday 18 November, to direct people in precarious situations to the nearest facilities, as soon as night falls throughout the winter.
Reason best Practice :
This initiative is an extension of our work to create value in the cities where we operate. We contribute to the realisation of the smart city of tomorrow, by offering dynamic and relevant service supports for citizens.