Objective Campaign :
Zadig&Voltaire has unveiled its new Eau de Parfum This Is Love! in a 100% seductive action.
Media Characteristics :
On the occasion of Valentine's Day, passers-by and travellers fell in love with the brand's latest spot, which was broadcast on a giant LED Wall in the heart of Antwerp Central Station. Invited by hostesses to discover the new fragrance via a sampling action, the public was able to immortalize this electric moment.
Reason best Practice :
The action has been reinforced by a national Adshel Live campaign that combines the differentiation and impact of digital out-of-home (City Play) with the massive coverage of paper (Adshel 2m²). A real immersion in the brand's sensual universe!