Objective Campaign :
Cowboy, the online electric bike brand, is venturing into offline OOH advertising for the first time.
The aim is increasing brand awareness and activating urban riders in the city to visit and shop at Cowboy online.
Media Characteristics :
With 40 Super sides of 10m2 Cowboy launched their Cowboy 4 e-bike in Ghent and Antwerp. The 4-week during campaign on the tram crossed the heart of the cities to reach sustainable, trendy bike lovers.
It's the perfect crossover between on- and offline media and proof that both media can effectively complement each other.
Reason best Practice :
- Website visits increased by 6%; In Ghent up to 11%.
- Sales boosted by more than 10%.
- 50% more test drives were booked in Antwerp.
- Matching the medium to the target audience: Ghent and Antwerp are both trendy fashion cities, bike cities, where the young population is sensitive to trends, sustainability, green transport.