Objective Campaign :
Activate press and public for the 10th Eneco Beach Clean Cup.
Media Characteristics :
For the launch of the multimedia campaign for Eneco Beach Clean Cup, the Belgian press was invited on board the personalized coastal tram. A creative way to bring everyone together for the press conference.
On the way, sea snacks were served by North Sea Chefs. The plastic problem was clearly illustrated by the presentation of the food and the plastic litter in the tram. Afterwards, the coastal tram drove one month to activate people to join the Eneco Beach Clean Cup.
Reason best Practice :
A good example of how the coastal tram medium, in addition to awareness, is optimally used for the press launch of the campaign.