Objective Campaign :
Image branding for KU Leuven and promoting their several campuses and departments, spread over 10 cities in Flanders.
Media Characteristics :
The campaign exists of 500 vehicles that have a specific KULeuven sticker on the side of the bus of tram. All stickers have a clever and subtle message to promote the campus in that area.
They used a simple and very recognizable design, where the focus is mainly put on the copy.
Reason best Practice :
The target group uses public transport a lot more. The select busses and trams drive by high schools multiple times a day. The campaign is specific for each campus and region in Flanders. A huge number of vehicles so KULeuven is clearly present in those 2 weeks campaign.