Categories - Transport
12 posts
STIB – 150 years

STIB – 150 yearsfeatured

Objective Campaign : The stib celebrates the tram’s 150th anniversary in Brussels Media Characteristics : Full wrapped trams Reason best Practice : A great impact and visibility communication in the city, a moving billboard. A combination of several part of old trams that brussels inhabitants have known by the past.

GOOGLE

GOOGLEfeatured

Objective Campaign : Google chose to add out of home transport media to their mediamixto reach the people on the go (airport / metro). In these two universes, people are moving but they are also waiting in a captive environment which is also conducive to the widespread use of mobile devices. Media Characteristics : Digital iVisionscreens in Read more

Eneco Beach Clean Cup

Eneco Beach Clean Cupfeatured

Objective Campaign : Activate press and public for the 10th Eneco Beach Clean Cup. Media Characteristics : For the launch of the multimedia campaign for Eneco Beach Clean Cup, the Belgian press was invited on board the personalized coastal tram. A creative way to bring everyone together for the press conference. On the way, sea snacks were Read more

Blake & Mortimer

Blake & Mortimerfeatured

Objective Campaign : Promote the last ComicBook of the Blake & Mortimer Series Media Characteristics : Full wrapped trams Reason best Practice : A great impact and visibility communication in the city, a moving billboard.

Bruxelles Propreté

Bruxelles Propretéfeatured

Objective Campaign : Raise awareness among the inhabitants of the Brussels region about the use of a new type of garbage bag. The Orange bag for all food waste. Media Characteristics : Sides on STIB buses & trams Reason best Practice : Catchy and colourfull visuals for a specific colour of garbage bags. This campaign is highly visible Read more

AXA – “Safe by the sea”

AXA – “Safe by the sea”featured

Objective Campaign : Axa sponsors the lifeguards at the Belgian Coast. Because they are proud of it, they want to create extra visibility & awareness with their “Safe by the sea” campaign. Axa opted for a full branding campaign on 3 coastal trams again. The ideal medium to make the various campaign derivatives visible to the Read more

TUI – Bye bye Blue Monday

TUI – Bye bye Blue Mondayfeatured

Objective Campaign : Description about the campaign objectives and why Out-Of-Home and particularly this network has been chosen by the client/advertiser To avoid the Blue Monday, TUI has organized a competition to turn this day into a joyful day, offering 10 flight tickets to sunny destinations. Digital OOH has perfectly answered the client’s wish to organize Read more

Raidillon

Raidillonfeatured

Objective Campaign : To pursue its development strategy throughout Belgium and internationally,  the Belgian luxury watch brand opened a pop-up store at Brussels Airport on Friday February 15th, to complement its two current points of sale in Antwerp and Brussels. In important objective of the pop-up store is to catch the international audience, in a premium Read more

KBC

KBCfeatured

Objective Campaign : In order to put extra focus on the “bad luck” campaign, KBC used the busses and trams of De Lijn to create visibility. Media Characteristics : The campaign consisted of a Window Side 2m2 format on busses and trams in the major student cities of Flanders. Reason best Practice : No better way to reach Read more

KOMONO

KOMONOfeatured

Objective Campaign : Despite international successes, the homebase of the stylish accessory brand KOMONO stayed in Antwerp. The launch of their new Marine collection was a worldwide event and has been supported by major advertising campaigns in several big cities. For Antwerp KOMONO choose a collaboration with LIJNCOM with amazing results showing impressive Side packs stickering Read more

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