best of ooh

Jury & Procedures

Best-of-OOH shares inspiration & knowledge about the best use of OOH media by showing the best campaigns in Belgium. The partners of the Best of OOH platform select the best campaigns they realized on the Belgian market to be submitted to the evaluation of a multidisciplinary expert jury.

Criteria for the selection of the Campaigns

The partners of the Be-Inspired platform submit their most exemplary campaigns of the last months to the evaluation of the jury.

Selection criteria: what makes a campaign an inspiring best practices’ case?

Innovation’: campaigns making smart use of new technologies, new insights based on research or just simply a new kind of using billboards making it possible to achieve in a different way the communication objectives of the advertiser

Efficiency’: campaigns that put into practice all resources and assets of OOH in such a way that campaign efficiency can be proven by means of measurement of relevant KPI’s of the advertiser (sales uplift, activation or other forms of ROI data)

Audacity’: campaigns that show a surprising, bold or daring way of using OOH (‘out of the box’)

Results of research (audience measurement for instance) or impact barometers if available can offer additional arguments to prove a campaign’s excellent use of OOH.

The categories

In order to evaluate the wide range of OOH campaigns that all use different kinds of touchpoints in different environments, the jury compares the cases within specific categories. 

  • STREETS, Roads & Cities: All advertising billboards of all possible formats positioned on Belgian roads and in urban centers.
  • TRANSPORT & Mobile: Campaigns with billboards on all possible formats positioned on and in busses, trams, metro’s and bikes (sometimes combined with touchpoints in Stations)
  • POI & POS: This category groups all billboards of all formats, classical formats as well as digital displays on POS (Points of Sales), such as supermarkets & shopping malls and Points of Interest such as airports, expo’s & fairs, etc.
  • OUT OF THE BOX: Campaigns based on special actions & one-offs with special interest such as samplings, animations, 3D constructions, etc.
  • DIGITAL: Campaigns that make an excellent use of the possibilities of DOOH
  • BILLBOARDS: Campaigns that use the added value of the combination of different formats & environments of billboards

Of course, excellent campaigns often use a combination of different kinds of touchpoints. Those cases are published with all the relevant tags.

The Jury

A Be-Inspired expert-jury with media specialists (advertisers, media strategists, outdoor specialists) meet and evaluate all received cases to ensure a quality control about the cases that eventually will be published on the platform.

The juries of Best of OOH are presided by advertisers:

  • In 2024 : Perrine De Keyser, Media Lead at Proximus Group
  • In 2023 : Catherine Ducamp, Media Manager at BNP Paribas Fortis
  • In 2022: Valérie Morfitis, Global Media Director at Unilever
  • In 2021 : Cathérine Closset, Head of Marcom Belux at Renault (at the time)


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