Objective Campaign :
Ben Weyts, "Vlaams minister van Dierenwelzijn" launched with a press conference the campaign ‘Adopt an animal’. With this event the new website 'www.adopteereendier.be' was promoted. This site shows an overview of all animals waiting in 120 asylums for a warm home. It also gives background information of the animals people would like to adopt. The campaign had a humorous flavour with images showing animals and their 'personality'.
Media Characteristics :
Several busses around Flanders carried the campaign with Window stickers on the inside and Super Side 10m2 billboards on the outside.
Reason best Practice :
Beautiful and inspiring awareness case demonstrating the high impact of strong campaign images placed on the Super Side 10m2 formats.