The activation spotlighted the Red Devils on the eve of the European Championship, highlighting Carrefour’s strong connection with the team. Furthermore, its objective was to engage fans by demonstrating support not just for the team, but for the entire country!
The campaign included a network of 1800 sides paper & digital, both on the street and in the station. In addition, Brussels South was covered with Red Devils on its wrapped corridor and hosted a creative installation in the heart of the station. Antwerp Central also hosted large formats.
The activation also included a roadshow along shops and stations where passers-by could take a selfie with a hologram of a Red Devil!
This innovative campaign reached 995 participants at Brussels South and Antwerp Central, two of the most important train stations in Belgium.
It also created a dynamic where customers were not just spectators but key actors in an activation that connected people through one unique feeling across the country: the excitement of winning!