Campaign results: impact year-on-year increased results for the Bebat brand. (cfr graph left)
Efficiency: Creative use of different OOH media to convince consumers of their key-message. 2m² poster to create a solid base completed with other formats to ensure reach & frequency
Audacity: Railway stations – Out-of-the-box with 3D elements in Antwerp-Central (rope connecting both elevators >> “vang ze allemaal”)
Use of bread bags to spread the message >> get inside people’s home.
