As an official partner of Team Belgium and the BOIC, the campaign highlights shared values of excellence, team spirit, and passion. With eye-catching displays in key locations such as streets and Brussels South Station, the campaign aims to rally national pride and encourage public engagement with the hashtag #showyourlove.
The objective is to inspire Belgians to express their support and celebrate the dedication of their athletes on the road to the Olympics
The campaign uses a variety of formats, including digital and print media, 2 m² displays, large digital screens, and 36 m² billboards featuring giant 2D cut-outs of athletes. These eye-catching visuals are strategically placed in high-traffic areas like streets and Brussels South Station, creating significant visibility. The use of both traditional and digital media ensures broad public engagement, with an added social media component through the hashtag #showyourlove, further amplifying the campaign’s reach
Combining large-scale digital screens, print ads, and interactive 2D cut-outs of athletes, the campaign maximizes visibility and engages audiences in high-traffic areas like streets and stations. Its creative execution not only showcases impressive visuals but also invites public participation through the hashtag #showyourlove, blending traditional and digital platforms seamlessly. The campaign’s alignment with a national event—the Paris 2024 Olympics—further enhances its relevance, making it a prime example of how DOOH can drive both emotional and widespread public engagement. The campaign scored 7% higher on the score on 10 question and achieved a 12% increase in recognition compared to the sector average in our Cobra study, indicating that the visuals and execution were highly appreciated by the audience.