DOOH: 750 digital billboards across Belgium, delivering 90M OTS.
Targeted Engagement: Strategic placement of installations in high-traffic areas across the city to maximize exposure and interaction with a broad audience.
Giant Mural in Uccle: iconic physical visibility (1.5M contacts). Kids-focused TV & Press: trusted family channels (VRT Karrewiet, RTBF Kids Niouzz).
Social Media & PR: 6M OTS + 10+ earned press features.
Event Longevity: A month-long visual celebration during the Back-to-School season, maintaining visibility and fostering sustained community engagement
Relevance: Directly reached parents and children in trusted and daily environments.
Unique Engagement: Children became brand ambassadors through their own creations displayed on DOOH.
Outstanding Media Impact: Combined massive OOH visibility, digital amplification, and strong earned media.
Perfect Timing: Leveraged back-to-school momentum, sparking emotional attachment and extensive PR coverage.
This campaign turned Brussels into a living canvas, combining creativity and community engagement in a unique way.