Bonsai is a mobile payment app. With this recent OOH campaign Bonsai wants to promote purchases through their app. Message: for every 10 payments made with the Bonsai app, the company plants a real tree. Bonsai focuses this time on the De Lijn travellers and lets them earn their ticket back, not financially but ecologically.
Media Characteristics
With a strong focus on public transport, this campaign is situated in the tram city, Antwerp.
The campaign was a combination of formats:
Inside branding: 120 wobblers and 40 Inside banners in several trams in Antwerp for 4 weeks.
Digital campaign: an interactive video that drew attention on the digital OOH screens in the Antwerp premetro for 2 weeks
Reason best Practice
The campaign message really comes alive in the DOOH campaign.
The high intensity of the campaign at a single location.
The combination of different formats: inside as well as on the outside of the vehicles, the combination of print and digital.
