Bpost x Lijncom

Best practices

Partner

Lijncom

Categories

Mobile, Transport, Visuals

Inspring Campaign

The Bpost campaign stands out through its striking simplicity and strong visual impact. Two fully wrapped trams (Ghent and Antwerp) were entirely covered in

Bpost’s iconic bright red, making them instantly recognizable in the urban landscape. The design relies solely on bold typography to deliver the message.

The copy highlights the benefit of Bpost’s BBOX service: “With BBOX you’ll never miss a parcel again.” The message cleverly connects to the tram medium by adding:

“Now you just shouldn’t miss your stop.” This playful link between the service and the transport context makes the visual both memorable and highly relevant.

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