Promoting Carrefour’s campaign ‘Scan Mania’ as well as the “2+1, 2+2, 1+1” discounts. Through an activation at Antwerp Central Station, featuring an LED Wall XL with 3D images as well as the dynamic content across Clear Channel’s digital screens across Belgium, Carrefour aims to create a memorable experience to engage customers and allow for brand recall.
This campaign leverages high-impact media formats to engage audiences. The center piece is an interactive activation at Antwerp Central Stations with an LED Wall XL displays a video with 3D images as passers-by make their way in the station. In addition, the digital 2m² screens have a dynamic content of keeping the public up to date with the latest price of gold, should they win the activation. As the price of gold changes, the content in the screen changes with it. This allows for customers to interact more with the campaign and consequently, with Carrefour as well.
Carrefour x Clear Channel Belgium OOH campaign exemplifies innovation and audience engagement. The campaign’s LED Wall XL with 3D features and the use of dynamic content ensure maximum brand presence throughout the country as well as in high-traffic location. This blend of interactive and dynamic technology and the use of 3D features allows for the campaign to engage passers-by with Carrefour