Caudalie – Vinoperfect

Best practices

Partner

Caudalie

Categories

Beauty, Billboards, Out Of the Box, Plural, Point of Interest

Objective Campaign

  • Increase awareness for the Vinoperfect skincare range across Belgium
  • Deliver strong visual impact in a highly competitive beauty category
  • Reinforce Caudalie’s premium brand image through high-quality placements
  • Create memorable consumer touchpoints in shopping and mobility environments

Media characteristics:​

  • National 2m² network (JCD + BMO) ensuring broad national coverage
  • Creative tram wraps in Brussels and Ghent generating high visibility in urban areas
  • Premium retail placements including The Diamond at Stadsfeestzaal Antwerp and Storefront Liège
  • Frontline formats and large-scale branding creating impactful consumer touchpoints

Reason best Practice

This campaign successfully combined national reach with premium and creative formats to maximize brand visibility. By integrating tram wraps, shopping centre activations, storefronts, and a national 2m² network, Caudalie created a strong and memorable presence that stood out within the beauty category while reinforcing the premium image of the Vinoperfect range.

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