Raising awareness about sustainable mobility
De Lijn used the launch of its new electric buses to highlight the importance of eco-friendly transport.
Education and engagement
A drawing contest invited children to imagine “the mobility of the future,” sparking reflection and creativity around the topic.
Community involvement
By collaborating with primary schools in Bruges and Leuven, the campaign fostered strong local connections.
Visibility for innovation
The electric buses doubled as moving canvases, showcasing children’s artwork to represent innovation and sustainability.
Bus wrapping
Selected drawings were put on the new electric buses, transforming them into eye-catching mobile art through the city.
Participation from 13 schools
Over 30 classes from 13 schools submitted entries. A jury — including local officials — selected the most compelling artworks.
Social media & video
The campaign was supported by videos and social posts, featuring testimonials from De Lijn’s director and local policymakers.
Locally rooted, socially relevant
The campaign ties a local innovation (electric buses) to a broader societal issue (sustainability).
Strong participatory element
Children weren’t just involved — they became central to the message, visually and conceptually.
High visibility
The colorful buses attract attention, spread a positive message, and create engagement in the public space.
Emotional connection
Children’s creativity brings joy, warmth and relatability to the campaign.
Authentic storytelling
Real voices — from kids to teachers and local leaders — give the campaign credibility and heart.
