Brand awareness FACE2FACE confrontation Contextual brand visibility (HORECA) Message to the right target (ladies vs gents), Fun & likeability conversion
Media Characteristics
Face2face national 2.350 frames HORECA – CINEMA – NIGHTCLUB – CONCERT HALL
Reason best Practice
We have been able to reach the right target in a long confrontation medium with a message one to one. The tone of voice fits with the medium.