Disney + Christmas

Best practices

Post date

April 14, 2023

Categories

Billboards, Entertainment, Out Of the Box, Point Of Sale, Street

Objective Campaign

Stimulate people to subscribe to Disney+ during the holiday period.
Broad audience : Families with or without kids, young people.

Media Characteristics

3 mega banners in the shopping area of Brussels/Muntplein and Meir/Stadsfeestzaal and Groenplaats Antwerp.
Activation inside the Stadsfeestzaal in Antwerp, with possibility to make a picture & receive a card with best wishes.

Reason best Practice

Combination of awareness at the right place on the right moment i.e. X-mas shopping and to create brand experience with a free activation within a branded zone to deliver the brand message.

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