ENIT (Italian Tourist Office) is on a mission to promote the charm and heritage of Italy’s diverse regions to a Belgian and international audience.
Capture the attention of a multicultural and international audience at Brussels Airport, leaving a memorable impression that promotes Italy as a must-visit destination.
The campaign leverages DOOH advertising at Brussels Airport, a premium location known for its high foot traffic and diverse audience. This strategic placement ensures maximum visibility and impact for all travelers.
For this campaign, whose visual features a revisited Botticelli Venus highlighting Italian art and elegance, multiple high-impact digital formats were used to engage travelers throughout their airport journey, ensuring a wide reach and reinforcing the appeal of Italy, heritage of the country and best places to visit.
