HBO Max – The last of US

Best practices

Post date

July 7, 2025

Categories

Entertainment, Out Of the Box

Objective Campaign

  • Maximize awareness by using high traffic locations in city centers.
  • Focus on eye-catching large formats
  • Create buzz and excitement among fans

Media characteristics:​

  • Clear Channel’s MOF network delivered powerful reach and impact across the five main cities
  • A strategically placed banner on the inner ring of Brussels gave the campaign an extra surge of visibility
  • The hand painted mural of Global Street Art gave the campaign a more artistic feel & together with video-mapping, this format was often shared on social media
  • The full branded metro station Louise puts the target in an immersive environment that increases engagement

Reason best Practice

  • Great creatives with the same visual elements ensuring brand consistency
  • Multi-format synergy combining reach & high impact
  • Immersive storytelling turning public places into the world of ‘The Last of Us’
  • Social-media friendly locations encouraging sharing and expanding the reach

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