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KFC Launch

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Best practices

Best of OOH

Post date

December 13, 2021

Categories

DOOH, Food, Point Of Sale, Resto

Objective Campaign

  • Set up a programmatic DOOH localized around the KFC restaurants
  • Dynamize the message delivery through static images and video contents on screens.

Media Characteristics

  • Campaign took place during the month of July 2021
  • Kinetic deployed a national campaign while optimizing a specific focus on Wijnegem, Liège & Antwerp via specific DOOH partners

Reason best Practice

A perfect monitoring & optimization of the campaign performances allowing to increase visibility (impressions):

  • during specific timeslots (apero time, lunch time)
  • during specific days of the week (week-end and Wednesdays)
  • Adsquare data based targeting on fast food-lovers (in a radius around KFC locations)
  • Google data based targeting, high visitation hours of competitors
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