The objective of the campaign is to elevate the visibility and brand recognition of the new electric Mercedes-Benz G-Class by utilizing innovative reflective stickers on a high-traffic coastal tram.
This bold approach aligns with Mercedes-Benz’s commitment to innovation and sustainability, while also promoting the Zoute Grand Prix event.
The key differentiator in this campaign is the use of reflective stickers. They enhance visibility both during the day and night, drawing attention in an innovative way.
The frequent, repetitive routes of the coastal tram ensure multiple touchpoints with a wide, diverse audience, increasing message retention and brand recall.