This campaign wants to promote Woohoo (playful and fun games available exclusively on e-lotto.be)
The client chose our Face2face media in order to find proximity with his target... but he also wanted to create an immediate funny interaction with them by integrating a video (which is activated when passing in front of the frame).
Media Characteristics
We proposed to include our Face2ube solution in 250 frames of our Face2face network
Medium : Face2Face & Face2ube
Network : National
# frames : 2.200 of which 250 are equipped with the Face2ube solution
Contexts : Horeca & Movie theater
Reason best Practice
The use of the “offline” & “online” mix reinforces the impact of this campaign (efficiency) and create an unexpected/surprising effect (audacity)
Obvious parallel between the entertaining contexts where this medium is present and the game the client wants to promote
